CTUNA isn't a new brand of tuna, it's not an MLM, but it does involve marketing a product, and yeah it is widely used in MLM's (Multi Level Marketing). or so called Network Marketing in today's ever-so-changing world of MLM (which basically have no difference than MLM, they just call it differently). anyway, my point here isn't to promote a MLM, nor to condemn a MLM, but merely to enlighten you of the application of CTUNA in MLM's.
Let's give it a situation, say one day a friend of urs called, asking u if u're free to have a teh tarik session with him, but u do realize that this dude hadn't been contacting u for ages until today right? and so u were thinking "yeah, i could hang with this dude, wonder what changes he got now?" and u went on ahead setting a time and place to meet.
when u both meetup, u still didn't realize he's placing all his tactics to introduce u to his product, probably SKOR-A or LUXOR or god knows what nowadays? he asks u of what's new in ur life, where do u work now, how's ur girlfriend.. just normal stuff an old colleague would ask, so u were happy and stuff then he starts explaining what he do for living and as time passes by, u realized he explained more of the product he sells rather than keeping u updated with his life unlike u did.
okay, so i'm just gonna leave it at that, whatever it is between u and MLM's, 'it's nothing personal, it's just business' (sounds familiar? hahaha~ taken it from the reality show the apprentice). okay enough with it, so what he just did to u was actually CTUNA, let me explain to u of what just happened.
C:Control
T:Trust
U:Urgency
N:Need
A:Affordability
these here are the things that happens, i'll explain one by one, first off, CONTROL, in a confrontation, it is VERY important for the dude to take control of the situation, have u realized he did most of the talking? and somehow u agreed to most of his proposal like an example he gives u small psychological questions like "life's hard eh nowadays?" then u would nod and he gives u a bunch of whole other stuffs and u keep on agreeing to him? yeah, means he IS in control.
secondly, TRUST, now it's really hard to earn people's trusts, takes time to develop such thing. so who the dude got that already trust him or close to trusting him? his old buddies, his family, his circle of friends, cousins bla bla these are the people who trusts him. happen to be, u trusted him too, maybe it isn't big, but u know u can leave ur wallet on the table with him while u went to the toilet asking him to keep an eye on it right? yeah means u trust him.
then comes URGENCY and NEED, this is where the dude fails, right? u felt like he keeps pushing u to buy the product, asking u to do things u don't wanna do right away, probably go back first and rethink about it THEN gives the answer to him.
Affordability is where he goes on saying how much u can save if u bought the thing now or maybe the stuff is discounted or cheaper than those similar out there, so u realized now what is happening to u? all i can comment is take this knowledge and use it whenever u confront another MLM dude~ :)
